GOOGLE ADS SPECIALIST · AD SPEND MANAGEMENT
Stop paying for Google Ads clicks that never become customers.
I help service businesses find wasted Google Ads spend, fix what’s leaking, and turn more of their existing budget into qualified leads.
No long-term contract. No bloated agency team. Just one Google Ads specialist managing your account.
WHY THIS EXISTS
Your Google Ads account might be generating clicks
That doesn’t mean it’s generating customers. You could be paying for:
The problem usually isn’t that you need to spend more. It’s that too much of your existing budget is going to the wrong places. That’s where I come in. I find the leaks, prioritize what actually matters, and rebuild your campaigns around the searches and conversions that are worth paying for.
The goal isn’t more clicks. The goal is more of the right clicks.
THE FREE AUDIT
Before you spend another dollar, find out where your account is leaking
I’ll review your Google Ads account and identify the areas most likely wasting your budget.
Your free audit can uncover:
You’ll leave with: a clear picture of what’s wrong, what I’d fix first, and where your money may be leaking. No obligation to hire me.
You don’t have a budget problem. You have a spend problem.
BACKGROUND
Google Ads has been my day job for years
From 2021 until going full-time and independent with Karan PPC, I worked with Google Ads accounts as an Account Executive, helping agencies and businesses understand their campaigns, improve performance, and grow their advertising programs.
I’ve worked across:
I’ve seen what happens inside hundreds of real Google Ads accounts, including the mistakes that quietly drain budgets. Now I use that experience to manage accounts directly for businesses that want a specialist, not another layer of agency overhead. I’m based in Toronto and work with clients across the US and Canada.
Karan PPC is independent and is not affiliated with Google.
HOW IT WORKS
How we’d work together, step by step
Four steps, in this order. Nothing skipped, nothing added later that wasn’t discussed up front.
Free wasted-spend audit
Read-only access to your account and site. Nothing to sign. You get a plain breakdown of exactly where money’s leaking, and whether working together makes sense at all.
Paid trial month
One month at full price, no discount. I start managing the account and you see the weekly changes as they happen, not after the fact.
Weekly management
Account checks every week, tests every two weeks on keywords, ad copy, headlines, and locations, plus a short call to walk through what changed.
Month to month
After the trial, we keep going for as long as it’s working. Cancel anytime with two weeks notice, and I hand the account back with notes.
THE APPROACH
New waste creeps in every month, so the monitoring never stops
A campaign that’s clean in January can be leaking money by March. Search terms drift, competitors change their bids, and automated bidding will shift budget toward the wrong keywords if nobody’s watching.
My job is catching that every week, not once a quarter. That’s the whole reason this is a monthly service and not a one-off cleanup.
WHAT’S INCLUDED
Google Ads management built around cutting waste
I stay narrow on purpose. This is what’s included, and what isn’t.
Wasted spend cleanup & reallocation
Search term cleanup, negative keyword buildout, structure fixes, and bid corrections. It’s not just cutting what doesn’t work, it’s rebuilding the campaign around what does, so that budget turns into more booked jobs.
Conversion tracking
GA4, Google Tag Manager, and enhanced conversions set up correctly, so the numbers you’re optimizing toward are real.
Weekly monitoring
Every account checked weekly against a set of guardrails, so new waste gets caught before it costs you money.
Testing
Keywords, ad copy, headlines, and location targeting, tested on a 14 day cycle, one variable at a time.
Biweekly reporting
A call every two weeks, 15 to 30 minutes, walking through exactly what changed in your account and why.
Landing page & tracking review
I’ll flag conversion issues, page speed problems, and technical Quality Score factors during the audit. Fixing them is outside what I do today, but you’ll know exactly what to hand off.
PRICING
Founding-client pricing
For the first 3 clients only — price locked for 12 months from your start date. $750/month after that.
Google Ads management for businesses spending more than $1,500/month on Google Ads.
Included
No long-term contract. No percentage-of-spend fee. No account ownership lock-in.
I’m opening Karan PPC with 3 founding-client spots at $500/month, price-locked for 12 months. Once those fill, new clients start at $750/month.
Is this a fit?
Karan PPC is built for businesses that:
Probably not a fit if:
If you’re already spending money on Google Ads, let’s first find out whether you’re spending it efficiently.
WHY WORK WITH ME
What working with Karan PPC looks like
You shouldn’t have to spend more on management just because you’re spending more on ads.
QUESTIONS
Straight answers to the usual questions
What do you mean by wasted ad spend?
Search terms that trigger your ads but never turn into a lead. Bids that drift as automation chases volume instead of quality. Budget still flowing to a campaign that stopped working months ago. Negative keywords nobody ever added. None of it looks dramatic on its own, but in a self-managed account these small leaks add up fast, and finding them is most of what I do.
What happens on the audit call?
It starts as a conversation — your account, your goals, what’s not working. If it makes sense to go deeper, we do it live: you share your screen and I walk through what I’d fix, right there. If a live walkthrough isn’t the right fit that day, I’ll gather what I need and send a written audit within one business day instead. Either way you get the same real findings, and I’ll only bring up a trial month if it looks like a fit.
What happens after the free audit?
I’ll walk you through what I found and what I’d prioritize first. If it looks like a fit, we talk about next steps. If it’s not, you still keep the findings, no strings attached.
How much experience do you have?
Five years managing live Google Ads accounts, since November 2021, through a role contracted to Google’s advertiser support program. I’ve worked inside accounts across a lot of industries before starting this practice.
Do you guarantee results?
No. Anyone who guarantees a specific return before seeing your account is guessing. What I can tell you is exactly what I’m doing to your account every week, and why.
What platforms do you manage?
Google Ads only. I’m not spread across Meta, SEO, and Google Ads at the same time. That focus is the point.
How much do I need to be spending?
This works best for accounts spending roughly $1,500 to $10,000 a month. Outside that range, reach out anyway and we can figure out if it still makes sense.
How does billing work?
Your card is charged automatically each month once the trial starts — same as any month-to-month subscription. Cancel anytime with two weeks notice and billing stops right there.
Can I cancel?
Yes, anytime, with two weeks notice. I’ll hand the account back with notes on where things stand and what I’d do next.
Do I keep ownership of my Google Ads account?
Yes. The account and the data in it are yours the whole time we work together, and that doesn’t change if we ever stop.
Do you build websites or landing pages?
Not yet as a paid service. During the audit I’ll flag anything on your site that’s likely hurting conversions, but building or fixing it is outside what I offer today.
Why flat fee instead of a percent of ad spend?
A percentage of spend gives me a reason to want you spending more, even when that’s not the right call. Flat fee means my only incentive is running the account well.
NEXT STEP
Your next Google Ads dollar should have a reason to exist
If you’re already spending money on Google Ads, let’s find out whether your budget is going toward the searches that actually matter.
Get your free Google Ads audit. I’ll show you where I see opportunities, what I’d fix first, and whether I think I can help.
No obligation. No long-term contract. Just a clearer picture of your account.
GET IN TOUCH
Start with a free audit
Fill this in and I’ll reply within one business day with next steps, or to ask for read-only access to take a look.