Most plumbing companies I talk to don’t have a lead problem. They have a spend problem. The budget is there, but a big share of it goes to clicks that were never going to book a job.
I’m Karan, a Google Ads specialist based in Toronto. I manage Google Ads for plumbing companies in the US and Canada, and I start by finding where the money is leaking.
Where Plumbing Google Ads budgets usually leak
- Searches that aren’t jobs. People looking for plumbing jobs, apprenticeships, DIY repairs or supply stores trigger your ads and cost you a click every time.
- Broad match without guardrails. Google’s automation expands to loosely related searches unless the negative keyword list keeps up.
- The wrong service area. Location settings that include people who are only “interested in” your area, not in it.
- Tracking that counts the wrong thing. If page views or button clicks count as conversions, Smart Bidding optimizes for the wrong result.
- Budget on autopilot. Emergency calls come in at night and on weekends. If your ad schedule and bids treat every hour the same, you either miss urgent jobs or overpay for low-intent hours.
What I do in a Plumbing Google Ads account
- Cut wasted search terms and build negative keyword lists for Plumbing searches
- Split campaigns by the services that make you money, like emergency plumbing, drain cleaning and water heater installs
- Set up conversion tracking for calls and form leads, so bidding chases real jobs
- Tighten location and ad schedule settings to your actual service area and hours
- Write ads that pre-qualify, so price shoppers and job seekers scroll past
- Review your landing page and call flow, because a good click can still be lost there
How working together works
- Free wasted-spend audit. A 30–45 minute call. We look at your account together, or I send a written audit within one business day.
- Paid trial month. I clean up the waste, fix tracking and restructure what needs it.
- Weekly management after that. Search terms, bids, budgets and ads get checked every week, with a report every two weeks.
- Month to month. No long-term contract. Two weeks’ notice to cancel, and you keep your account.
Pricing is flat: $500/month for the first 3 founding clients (locked for 12 months), then $750/month. It’s built for businesses spending more than $1,500/month on Google Ads. See full pricing.
Start with a free audit
If you’re a plumbing business spending at least $1,500/month on Google Ads and you’re not sure where it’s going, book a free audit. You’ll see exactly where the waste is, whether or not we work together.