Most roofing contractors I talk to don’t have a lead problem. They have a spend problem. The budget is there, but a big share of it goes to clicks that were never going to book a job.
I’m Karan, a Google Ads specialist based in Toronto. I manage Google Ads for roofing contractors in the US and Canada, and I start by finding where the money is leaking.
Where Roofing Google Ads budgets usually leak
- Searches that aren’t jobs. People looking for roofing jobs, materials, DIY repairs or insurance questions trigger your ads and cost you a click every time.
- Broad match without guardrails. Google’s automation expands to loosely related searches unless the negative keyword list keeps up.
- The wrong service area. Location settings that include people who are only “interested in” your area, not in it.
- Tracking that counts the wrong thing. If page views or button clicks count as conversions, Smart Bidding optimizes for the wrong result.
- Budget on autopilot. Roofing demand follows storms and seasons. Budgets that never shift overspend in slow months and run out when homeowners are actually searching.
What I do in a Roofing Google Ads account
- Cut wasted search terms and build negative keyword lists for Roofing searches
- Split campaigns by the services that make you money, like roof replacement, repairs and storm damage
- Set up conversion tracking for calls and form leads, so bidding chases real jobs
- Tighten location and ad schedule settings to your actual service area and hours
- Write ads that pre-qualify, so price shoppers and job seekers scroll past
- Review your landing page and call flow, because a good click can still be lost there
How working together works
- Free wasted-spend audit. A 30–45 minute call. We look at your account together, or I send a written audit within one business day.
- Paid trial month. I clean up the waste, fix tracking and restructure what needs it.
- Weekly management after that. Search terms, bids, budgets and ads get checked every week, with a report every two weeks.
- Month to month. No long-term contract. Two weeks’ notice to cancel, and you keep your account.
Pricing is flat: $500/month for the first 3 founding clients (locked for 12 months), then $750/month. It’s built for businesses spending more than $1,500/month on Google Ads. See full pricing.
Start with a free audit
If you’re a roofing business spending at least $1,500/month on Google Ads and you’re not sure where it’s going, book a free audit. You’ll see exactly where the waste is, whether or not we work together.