Google Ads Blog
Practical guides on cutting wasted Google Ads spend and getting more qualified leads, for service businesses in the US and Canada.
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How to Use the Search Terms Report to Stop Paying for Bad Clicks
If you only look at one report in Google Ads, make it the search terms report. It shows the actual searches that triggered your ads, which is where most wasted spend hides. Where to find it In Google Ads, go to Insights and reports → Search terms, or open a campaign and choose Keywords →…
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7 Places Your Google Ads Budget Is Leaking (and How to Check Each One)
Wasted spend rarely looks dramatic. It’s a lot of small leaks: a search term here, a loose setting there. Together they can eat a real share of the budget. Here are the seven places I check first in every audit, and how you can check them yourself. 1. The search terms report Your keywords aren’t…